Crofton Online: A Look at Advertising
At present, Crofton Online accepts no advertising. However, today we begin what we hope will be a regular feature: a look at advertisements from the past.

Our younger readers may not be aware that Ronald Reagan achieved fame as an actor endorsing "Twenty Mule Team Borax" - a hand soap. He also pushed cigarettes regularly on television.

How many of you remember the slogan, "More doctors smoke Camels than any other cigarette"?

The year 1930 followed the stock market crash of 1929, which ushered in the Great Depression. Hitler was not yet a familiar name, World War I, then called 'the Great War,' was over, and World War II was still years away. But the scourge of bad breath was rampant across the land.

Here we present America's answer to halitosis, an ad which first appeared in July of 1930, for Listerine mouth wash.



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