"They preferred issuesstories, which were dense wads of facts, written by committees, running in five or six parts under some title that usually had the word "crisis" in it, like "Families in Crisis," "Crisis in Our Schools," "The Coming Water Crisis," et cetera. These series, which were heavily promoted and often won journalism contests, were commonly referred to in the newsroom as "megaturds." But the honchos loved them. Advocacy journalism, it was called. It was the hot trend in the newspaper business. Making a difference! Connecting with the readers!"